HOYEON made her international modeling debut in 2016, landing an exclusive global contract with Louis Vuitton, one of the most coveted opportunities in fashion. Since then, She has starred in international campaigns such as Chanel, Fendi, Hermes, and Tory Burch, all the while landing prestigious editorials and covers. She won the ‘Asia Star Award’ at the 2019 SEOUL Asia Model Awards, and since 2017, she has been named a top 50 model worldwide for four consecutive years. Hoyeon’s fashion industry success has helped her seamlessly transition into other areas of entertainment. Her acting debut in the Korean thriller series Squid Game was released exclusively on Netflix in September 2021, which immediately garnered both international critical and audience acclaim. As the mesmerizing Kang Sae-byeok, Hoyeon became the subject of numerous headlines and immense social media attention, gaining millions of followers on Instagram within a month of Squid Game’s release. In October, Louis Vuitton began another stage of its relationship with Hoyeon, announcing her as the brand’s Global Ambassador. Despite the sudden escalation of fame surrounding her, Hoyeon is already in deep preparation for her next acting role.